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SA Partridge

@ Sunday Times Books LIVE

With friends like these…

In an effort to boost sales of my latest book Fuse, I roped in some friends and hatched what Baldrick would call a cunning plan.

Our aim – to get better placement in bookstores.

I recruited some folk on Twitter, I called in some old colleagues from Exclusive Books and batted lashes at a couple of friends. In the end, I had a group of Fuse Brand ambassadors in Cape Town, Johannesburg and Durban who set out to conquer the mean streets in a bid to get this book noticed.

I dont think the bookstores know what hit them.

So a big thank you to everyone who helped, especially Richard, who covered stores in both Cape Town and Durban. Also thank you to Lance, who essentially bought a book for everyone he knew. I’ve been getting some great feedback from people who’ve read it and enoyed it, that and many hugs.

The reality is that stores merchandise their shelves daily, and new books are forever taking the place of the old. So if you find an S.A Partridge out there, be a dear and move it up a shelf, or better yet, buy it. You’d be doing me a great service. xxx


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